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• To become an essential reference in all means of communication and opinion making (members are always reminded to clarify matters and make commentaries regularly) on all the selected issues, reaching a large number of readers and opinion makers, including youth that will form the new generation of leaders in public life – in the fields of economy, politics, journalism, culture, entertainment – and who contribute to the growth of the institute’s network of associates.
• To raise subjects that can be better dealt with through debate and critique, by trying to establish solid initiatives at modernizing the institutions and the market economy in the agenda for the future.
• To develop economically viable ideas by drawing inspiration from the examples of successful market democracies, while adapting them to the ground reality in Brazil.
• To maximize the power of internet by staying abreast of the technology as a means to disseminate our ideas, with digital products that allow maximum interaction to attract new associates and refined thinkers.